Post-engagement attribution windows: Select the time window for crediting X with conversions that happen after a person engages with your ads. Note: Advertisers creating X Pixel events for Dynamic product ads are required to add the following conversion events: If you would like to create new events to replace any previously made Single Event Tags, continue to follow the steps below. To re-use them and update the code, skip to the “Event Code Implementation” section. Note: if you previously created a Single Event Tag, they will still appear in “Events Manager”.Read more about available conversion events and parameters here.For example: an e-commerce company may want to implement “Add-to-Cart” and “Purchase” events while an automobile dealership may want to implement “Lead”. Which actions to track may vary, depending on your goals. Next, you’ll need to create events to track actions across your website. We do still recommend upgrading their pixel codeand enabling event parameters where relevant.Ħ. Note: if you previously set up events using the Universal Website Tag or Single Event Tags, they will appear as events here.You will be brought to the “Events Manager” main screen. Click the “Save event source” button to save your new Pixel. More details and a step-by-step guide can be found on our Conversion API documentation setup page. Implementation: Setting up the Conversion API requires access to the X Ads API and an active Developer Account. Using an offline Conversion API solution means you can measure these conversions in addition to your online conversions. Conversion events can often start online, but finish offline. Note: Using the Conversion API also allows you to track offline conversion events. Multiple data signals with Conversion API (CAPI) can be used-including X Click ID or email addresses to send conversion events to the API endpoint. This is a complementary measurement solution to the new X Website Pixel and can be used with or without the Pixel. Read more below.Ĭonversion API (CAPI) is a measurement solution that allows a direct, server-to-server connection to share conversion data with X to enable the measurement of X campaigns.Ĭonversion API increases measurement options and provides you with control over what data is shared. You have two options to implement the X Pixel - via direct integration or via a supported 3rd party Tag Manager. Event code allows you to track individual actions on your website, like Purchases. Any previously integrated Single Event Tags have been transitioned to operate as event code of the new X Pixel. Similar to Single Event Tags, event code should be implemented in key locations (like an add-to-cart button). The base code tracks visits to a website and initializes the pixel so that you can track additional events via event code or create audiences using Audience Manager.Įvent code - requires the base code to be implemented. Any previously integrated Universal Web Tags are able to operate as the base code of the new X Pixel. events defined by URL rules).īase code - similar to the Universal Web Tag, this should be implemented across all pages of your site. Alongside this release, we have also introduced code-based event functionality (vs. This new product combines our legacy web tags - the Universal Web Tags (UWT) and Single Event Tags (SET) - into one, easier-to-use solution. The new X Pixel is a website tag that is implemented on your website to track site actions or conversions. For example, if you previously had a X Universal Web Tag (UWT) or Single Event Tag (SET) implemented, we recommend upgrading to the new X Pixel. However we do recommend updating or implementing relevant solutions. These updates should not disrupt existing measurement or campaign performance. These include:Įxpanding Click ID Lower Funnel functionalityīetter defining our Website Traffic Event types New! We have rolled out a series of improvements across our Conversion Tracking products, designed to help expand on our existing solutions, improve setup, and increase measurement flexibility. Conversion tracking enables you to measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on X. Your conversion events will allow you to report on the performance of your campaigns but can also be used to help better optimize and target your ads.
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